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101 Of My Best Kettlebell Swing Workouts - FREE


Ditch the busy gym that’s wasted all your time and money and hasn’t worked for you anyway. I’ll show you how to train smarter so you lose the jelly belly and get that solid body you’ve chased for years (and I won’t make you wear a tiny vest either) nobody wants to see your nipples my man

You’re not in your 20s any more so stop training like you are. Beating yourself into submission EVERY SESSION is getting you nowhere. You need to train with a purpose so you can keep track of your increasing manliness

You will get older but it'll happen a damn site faster if you don’t do something now. I'll help you lose body fat and build stronger bones to make sure you don’t become an old fart any time soon

Become strong in mind as well as body so you can still hold a normal conversation without having to tell people how much you can lift every 5 minutes

kettlebell bath
kettlebell bath
kettlebell bath
bath kettlebell society


I was EXACTLY where you are right now.

So what do you do?

Well you joined a gym and got distracted by all the ripped guys with their nipples poking out of their vests while flexing and grunting in your earhole (which isn’t exactly motivational & is terribly off-putting)

You could start running (again) and maybe decide to do a half marathon (again). That way you’ve signed yourself up to months of tedious runs that’ll get you precisely nowhere (unless you want to become really skinny?)


You could become a Superhero

I’m serious

The zero to hero training system was created for guys exactly like you.

You don’t give a toss about 6 packs (unless it’s beer). The last thing you want is to get dragged into a gun show. Why bother? You're not compensating for anything right?

You want REAL STRENGTH so you look and feel like a superhero without people thinking you're a tool

If you really want to be ripped then just wear a smaller t-shirt - it’s that simple.

But if you want to become stronger, fitter, faster & harder than you’ve ever been (and still be taken seriously)

Then you’re going to need to lose the jublies and get strong my friend

If you’re still not sure you have the balls to become one of us then I suggest you check out what happened to some of the former zeros below

The zero to hero training system


personal trainer bath
personal trainer bath
personal trainer bath
personal trainer bath
personal trainer bath
personal trainer bath
personal trainer bath

Diverse team of all shapes and sizes 

  • 3 x 60 minute man making sessions per week to boost your strength & fitness and make you solid so you can handle anything
  • UNIQUE Nutrition website so you don't have to count calories
  • Access to our MEMBERS ONLY Facebook group with DAILY support from our team of fellas who know EXACTLY where you're at right now (cos they've all been there)
  • Progress in every session so you leave feeling more fired up than when you arrived (and can’t wait for the next one)
  • Home workouts for when you have manly business that you just can’t miss
  • Diverse team of all shapes and sizes who are united in a common goal so you'll be one of us right from the start
  • Mainly using kettlebells and bodyweight as these are the most dignified way to gaining unbeatable strength not to mention exceptional stamina so you have more energy to go about your manly day (and still have some left in the tank for the evening) <-- if you get my drift


If for some reason you don’t feel or see any change during the 14 day trial or are unhappy in any way then we will refund every penny. We will only ask one question. What’s wrong with you?

Who This ISN’T For

This program isn’t for everyone. We require 100% commitment to ensure you gain incredible strength & fitness and that solid body that will make you look and feel more confident.

If you’ve managed to get this far and still don’t know what to do then it’s likely that you aren’t ready to step up.

If you’re looking for ‘another generic fitness class’ then keep on looking, we’re for serious fellas only who know it takes more than a couple of star jumps to get strong

If you want to do a wide variety of exercises badly and increase your risk of injury then stay at your gym… they’ll happily take your money to help with this

 Any fool can get you sweaty but few coaches can actually make you stronger & fitter forever 

If you want to LEARN the principles behind intelligent training so nothing is left to chance

If you want to move better, look younger, exude confidence & have more energy to make it through your busy day (and still have some in the tank for bedtime)

If you want to become incredibly strong and have that hard body that you can bounce a coin off of then this is definitely for you